| Case Study - Fresh! Insurance Services |
Private company, Fresh! Insurance Services Group, operate their own call centre specialising in home and motor insurance. A long-standing client of Callstream, Fresh! benefit from non-geographic numbers and network based IVR solutions. The Challenge
The Callstream Solution
The Results
Use of SMS by Fresh! increased by over 33% in under a year. Enabled personalised mobile text messages to be sent from any PC to all customers or targeted groups. SMS has become a cost effective alternative to direct mail, telemarketing and postal correspondence - used for quotations, correspondence, renewal reminders and up selling. In today's fast moving economy, confirming an insurance quote quickly in a convenient form can mean the difference between a policy sold and a missed opportunity. “SMS has proved to be an effective method of communication to our new and existing customer base. We have expanded this into different areas to reinforce our customer relationships. When customer retention is at the forefront of our business model, this method is a cost effective way of maintaining brand awareness.” Head of IT, Fresh! Other Callstream Case Studies: |
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